EXPLORING THE WORLD OF WALLETS

Breadband’s elastic band wallet, upgrade your old rubber band!

Breadband excels with simplicity with it’s superbly made elastic band wallet. It may be a piece of elastic, but it’s designed to do the job well!

Let’s open this up. This is nice, simplistic packaging here. It’s made out of what looks like recycled cardboard. As we pull it out it’s exactly what we expect, it’s a band. Gives you an example card to show you how it operates in presentation mode.  And there you have it.

The company says it can hold up to 15 cards plus cash. We tested that it can indeed, hold up to 15 cards, but that’s not a really great idea, mainly because it’s so bulky at that point it defeats the purpose of having a simple band wallet. Really, if you’re going to have a wallet like this, you’re going to want something that is less than 8 cards. That’s our view.

(if you want to see all the features and how many cards and cash it can hold, please watch the video)

Let’s talk a little bit about the company. I dig the simplicity of this design even though it’s just an elastic band.  This product has a similar feel to others in this category like Thread Wallets, Kindz, Modern Carry, Ebax, and Keyso. It’s very clean. The packaging is clean, the company presentation is spot on and gives a great impression.

Let’s go through the product rating. For quality, we’ll give it a 4. It’s made from strong, heavy elastic strap material. It has a very strong, solid heat-seal for the seam, so it will last. Even though it’s a simple piece of elastic, you can tell there was good thought put into how the materials were chosen, and especially how they heat sealed it so it would last a long time.

On pricing, we’re going to give it a 2. This sells for $25. You’re paying for a piece of elastic. I think you’re paying a premium because it was co-founded by Dave Franco, who is part of the Hollywood Franco family, and it was made in California. And that’s okay. I would think something like this would really go for $9.99 or $12.99, right in that range. So we’ll give it a 2, but as always your view of pricing is your final decision.

For features, we’re going to give it a 2. It can certainly hold up to 15 cards plus cash as the company says, but as mentioned, you’ll want to carry less cards. It comes in only three colors, blue, black, and watercolor. You’re seeing the watercolor here, which is currently only available from their website, the others are on Amazon, see the link below. Other vendors who provide similar band solutions at least give you a couple layers of elastic for multiple slots for separation. Two and even three. One on each side, so you have two or three.

For usability, we’re going to give it a 3. With only a few cards, as it was really designed to be used, it’s very easy. You can even flare the cards for easy access. As long as you have a card in there, it’s easy to pull one out and then to put it back in. It’s really great for those who currently hold their cards with rubber bands or carry other simple items. This is a great replacement for rubber band carry.

Now, for perception, again, very clean packaging. The company presentation is excellent and professional, the simplicity of what they’re going for is evident in all their messaging and advertising. They do provide a 30-day full refund on their website, but if you buy this on Amazon, they mention a lifetime warranty. I’m not sure which one is correct, but I don’t think it really matters. If you contacted them with a problem, I would bet that they would back this up. This wallet lives up to the ideal of a true minimalist wallet in the band category.

Finally, it measures two inches by two inches and it’s 0.8 ounces. The final rating score is a 3.2 out of 5, or a 32 out of 50.

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