EXPLORING THE WORLD OF WALLETS

Octovo’s Purist wallet is thin, easy to use and elegant, for only $67

Designed by US and Irish folks, this Italian leather bifold provides elegance in a multi-colored design which keeps things simple. At a very reasonable price, this wallet is keen on casual outings and comfortable in more formal events.

(if you want to see all the features and how many cards and cash it can hold, please watch the video)

Let’s open up the Octovo Purist bifold wallet. You can see this is very nice, clean presentation The box is very durable, very rigid and a little heavy.  Those attributes do influence perception of quality. I mention these things because many manufacturers know that perception drives a large part of a decision to buy.  Many invest in and pay to manufacture packaging that sometimes comes close to the price of the product, just to ensure your choice to buy is reinforced. In this case, simplicity may seem easy, but it’s sometimes the most difficult thing to do.

This is the chestnut color. Let’s get a closer look at this. 

From that you saw we easily got 8 cards in comfortably, 2 in each slot, with 6 slips of cash. This will hold US and Canadian currency without a problem. The company recommends 4 cards which indicates they recommend keeping this thin, which is what this is set up to do. It’s made from Italian “genuine” vegetable, genuine is the lowest right below Full and Top grain. It has painted edges and nicely sewn at stress points for durability and it looks good too. It’s designed by US and Irish designers and is made in China. Notice that it has this double color design, which does provide interest and attention getting.  Nice presentation. It is very easy to use, it’s thin so extracting cards and cash is very natural. You’ll notice there are flaps here instead of the pockets being sewn all the way to the top. That provides ease of access and eliminates leather which can create bulk, but you do lose the 2 extra interior card slots. Thinness in this offering was paramount in the design.

The wallet measures 4.25” x 3.125” x .25” thin

Now let’s get to the final score, for quality a 4, for price a 3, features a 3, usability a 4, and perception a 4, that gives us a final score of 36 out of 50 or 3.6 out of 5.

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